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Global Ambassador, Dwyane Wade, helps launch Intuition.
September 15, 2025
By: Rachel Klemovitch
Assistant Editor
ELC, men’s fragrance brand Aramis, launched its new scent, Intuition, with global ambassador Dwyane Wade, during New York Fashion Week.
Intuition comes in a sleek blue black gradient bottle. The woody, green neo-fougère blends airy citrus, Orris, and Patchouli with addictive leather warmth for a modern, magnetic scent.
Aramis hosted an immersive pop-up on New York City’s High Line, where guests explored the story behind the fragrance through scent, sound, and design.
Wade made a personal appearance at the event with his wife and actress Gabrielle Union.
Wade also participated in an intimate conversation around personal grooming, fragrance, and modern masculinity at Bloomingdale’s 59th Street. Bloomingdale’s top clients were allowed to connect in person with Wade.
Moderated by Mike Muse, the conversation also featured Donato Smith, Wade’s longtime barber and friend.
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Revlon and Christina Aguilera Relaunch Fragrance Deal
ELC Appoints New Chief Research & Innovation Officer
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